Get to know Dovecast Media

Dovecast Media began with a profound turning point in founder James Leong’s life.

At an optical-disc production factory, James led more than forty colleagues transferring many kinds of video into digital masters. The work brought him into contact with vast international media libraries and audiovisual commissions from major religious groups. As a Christian, he met their representatives daily. A heavy question grew within him: he was using his professional skill to help other religions communicate their teachings, while he saw few churches or pastors using the same medium. The gap filled him with tension and guilt.

Seeking an answer, he collected religious media and visited churches, pastors, and Gospel organizations. He asked sincerely, ‘Major religions are using audiovisual media to communicate their message—why are we not using it to proclaim the Gospel?’

Many churches at the time responded cautiously, seeing this as a practice of other religions that Christians need not follow, and gave little positive response.

Gospel discs imported from Hong Kong to Malaysia were expensive, so many families copied and shared them because they could not afford more. James again brought this urgent market and Gospel need to pastors, but still found no shared conviction.

Repeated setbacks left him confused and discouraged, and resentment quietly began to grow.

The words struck like a hammer and awakened him. Though his family had urged him to leave work that did not honor God, he had not been able to decide. In that moment, he knew with clarity that this was God’s call.

He and his wife then laid down the security of their former career, followed the Spirit’s leading, and began a journey of obedience. More than two decades later, that vision and commission remain clear—the unchanging beginning of Dovecast Media’s desire to serve this era through media and carry the true light.